Census 2020


Dear Los Angeles County Business Owner,

In the last few weeks all of you have weathered through some unforeseeable challenges. At the same time, you have been witness to countless acts of kindness towards the business community. As our county takes its first steps towards reopening businesses and other recreational facilities, we encourage you to give back to your wonderful LA County community by promoting the 2020 Census. 

 Promoting the 2020 Census and encouraging your employees, customers, and community to complete their census questionnaire before October 31st is one of the most important actions you can take this year.

Why is the census so important?
    •   Census Responses = $$$ Billions of federal resources for hospitals, schools, roads, workforce development, fire, police, and much more. These are investments that contribute to a strong community and economy and will assist in our recovery when the COVID-19 pandemic is over.
    •   Emergency planning such as our current public health crisis relies on accurate census data.
    •   Data for Business Growth. Census results could affect California's economy and business. The data will be used to inform how companies grow, create new jobs, hire staff, launch products, and realize ROI in the coming years. 

How can you help? Take these EASY and FREE steps today!
1. Use this Census Toolkit for Business Owners in LA County (https://strongnation.s3.amazonaws.com/documents/1023/6765876e-bdba-4939-b18c-ebfa74273e67.pdf?1580399890) The toolkit provides easy access to social media graphics at https://strongnation.s3.amazonaws.com/documents/1009/00fa7e71-1136-4ed7-89ab-987327bd2a62.zip?1576592860, a flyer at https://strongnation.s3.amazonaws.com/documents/1008/fbefa391-5b18-4dfe-b3b7-92b303e37509.pdf?1576522272, language for employee communications, and talking points.(https://strongnation.s3.amazonaws.com/documents/1128/79062c85-0801-423f-a69d-09ba22c2c122.pdf?1586971773&inline;%20filename=%222020%20Census%20Language%20to%20Employees%20in%20light%20of%20COVID-19.pdf%22)

2. Post on your social media platforms. Need ideas? Use this video series (https://www.youtube.com/playlist?list=PL4hNMeBFufkw75ogPsbzztOokMB18aUZR) that showcases real businesses in LA County, like Principio Grocery and Meat Market, sharing information on the census. These Business Census Champions (https://www.instagram.com/readynation_california/) are great examples of how you can get involved. Already engaged? Let us know here at lmoran@readynation.org and you can be featured as the next Business Census Champion!

3. Email organizations like ReadyNation lmoran@readynation.org who are working To connect businesses To give out free census resources Like flyers, posters, stickers, placemats, grocery bags, And more.

Messaging To Share With Employees And Customers
Now is the time to encourage employees and customers to complete their census forms from the comfort of their own home.
    •   Filling out the census is safe and private. In fact, federal law prohibits anyone at the Census Bureau from sharing personal census information, with violations resulting in stiff penalties and jail time. It only asks for basic information (e.g., age, sex, race, type of housing, etc.) for all people living in your household. It does not ask for sensitive information like social security numbers, immigration status or bank account information.
    •   You can do it from home online, by mail or by phone and doing it today will ensure that a census taker will not need to visit in the coming months
    •   Count everyone in your address regardless of sex, age, ethnicity, race, or immigration status. Everybody counts in the census!